Call for Entries for 2016 PRISM Awards

We are now accepting entries for the PRISM Awards, which will be presented on the evening of October 19th. Please see the attached form for rules and instructions on how to enter. Deadline to enter is August 29, 2016.

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TSHMPR Announces Dates for 2016 Conference

For 2016, TSHMPR is rejoining the Tennessee Hospital Association Annual Conference being held at the Omni Hotel in downtown Nashville in mid-October. The TSHMPR meeting will be held Wednesday, October 19 from 10 am to 5 pm and Thursday, October 20 from 8:15 am to 2:30 pm. The PRISM awards dinner will be held on Wednesday night. Details will follow soon, so pencil those dates on your calendar.

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So, You’re Short on Stars: Taking the High Road on Low CMS Star-Rating Quality Scores

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Branding, Part 2: Perception Is Reality

From a branding perspective though, if an organization conveys such an attitude - that we-are-what-we-are-take-it-or-leave-it-and-you-should-make-the-effort-to-figure-us-out attitude - the employees might as well lock the doors and go home. Its days are numbered. Perception might not always match up to reality, but most of the time, it really just doesn't matter. Consumer perceptions rule when it comes to brands.

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TSHMPR ANNUAL CONFERENCE 2016

October 19-20, 2016
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Our mission is to enhance the value of healthcare marketing & communications & serve our members through education, skills development & information sharing.